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Five Ways A Blog Helps You To Market Your Businessby Michael Murray (c) Michael Murray - All Rights reserved
If you're an Internet marketer, you need a blog, because: * a blog helps your site to rank higher in the search * a blog expands your customer base. Blogs are often called social marketing tools, because they let you interact with your readers via comments and permalinks (see the glossary below.) What's a blog? Get up to speed here: * http://www.blogger.com/tour_start.g * http://en.wikipedia.org/wiki/Blogs Let's look at five ways a blog helps you to market your business. One: A blog helps your site to rank higher in the search
engines In 2003, when Google bought Pyra Labs, the company which
developed Blogger, the reaction was Huh? At the time, blogs
were seen by most as online journals, primarily maintained
by the demented and teenage girls. How times change. In 2005, companies small and large are
using blogs to promote their businesses. This is because
Google and the other search engines love blogs because of
their constantly updated content. Blog often, and you'll get more visitors and a good search Two: A blog expands your customer base - you'll reach
people you could reach in no other way A blog helps you to reach people you can reach in no other
way because your frequent updates mean that you'll
automatically get niche visitors - those people who have no Those niche visitors can become buyers, and this means that you don't need to struggle to get top listings in any search engine. Write (or link to) quality content, and your visitors will find you. Three: A blog helps your site to differentiate itself A blog is a form of stealth marketing. Therefore a blog doesn't need to be about the products you're selling. A blog can be about any topic that you're passionate about. Blog about your passion, and mention - in passing - the products you're selling. You can also link to them, but don't bother selling heavily - that's not what a blog is about. Four: Like a diamond, a blog is forever Although the most-visited blogs update often, some of them
several times a day, that doesn't mean that you have post
more often than you can fit into your schedule. Your
permalinks (see below) mean that since your blog items are Five: A blog attracts new opportunities A blog makes your business visible. Your stealth marketing
efforts will attract the attention of people who may become GLOSSARY: Michael Murray is a 23-year old full-time Internet marketer
with Cerebral Palsy who lives in sunny Orlando Florida.
Finally! A Quick and Easy Way For YOU to Learn the Secrets
of Niche Advertising. These secrets will revolutionize your
online business plan by guiding highly targeted buyers to
your site. Copyright 2001-2006 © by LRSxpress/Linking101, All rights reserved.
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